About
Helena Hötzl Setterström is an international artist whose work has been exhibited in various cities in the USA and Europe. She is a versatile creator who not only limits herself to traditional art but also works with graphic design. Helena has a passion for creativity, and her work is an expression of her creative vision and unique style. In 2008, Helena's artistic abilities caught the attention of none other than the renowned Saatchi Gallery. After discovering her work online, they handpicked her as one of only 25 Swedish artists to showcase her talent at the prestigious Opera Gallery in Budapest. This recognition proved to be a pivotal moment for Helena, as it ignited her potential and marked the beginning of her brilliant artistic journey. She has exhibited her art at the Louvre in Paris as well as in Los Angeles, London, Florence and of course various cities in Sweden. However, Helena's journey was not always filled with pleasant exhibitions. She has endured the grief of losing 26 loved ones in just 17 years, battled illnesses, and dealt with family members' illnesses. Yet, it was during these challenging times that she discovered the therapeutic power of painting...
About Helena Hötzl Setterström
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Text by Sarah Smithson, New York Artz magazine
Swedish painter and Illustrator HELENA HÖTZL harnesses and manipulates perceptual reality effortlessly with ease.
She takes her inspiration from vivid sequences of events or phenomena such as birth, life, sex, and nature interrupted – hence her paintings/illustrations are genuinely intriguing and evoking to all. One may say; it is her unique, sensual, flirty, often humorous ” storylines”- enjoyed and especially favored by her fans worldwide – that started her art to take off.
Sensory perception for Hötzl is a spiritual activity; one that leads to a heightened yet subconscious awareness of both culture and human nature. People call it; ”a new kind of realism”— where she combines deeply intuitive layers of text and form to enchant and excite the intellect and the emotion. In her ”poetic” work – with her bold lines, vivid colors, and suggestively figurative elements – she creates this timeless magical quality her collectors have grown to love.
Women easily identify themselves with her enticing; sensual, feminine style -hence the idea was born to use her designs on luscious silk scarfs and a variety of clothing. Hötzl has exhibited her work internationally; in Europe and in the U.S.
When she was asked what drives and inspires her to share her designs, she answered:” I am a very intuitive and passionate woman. I don’t just see faces I see emotions. I especially know how women feel, since I listen to them. Art and fashion ultimately are about not just looking fashionable but feeling fashionable, feeling strong and desirous, sensual and authentic. And that is exactly what my gift is to women… and of course, with a touch of humor and cool.”She adds – showing a glint of her signature smile.